Shooting on a Model rather than on a mannequin offers several advantages when it comes to creating appealing and effective product images for online selling.
Visual Context: When a Model wears the product, it provides context for how the item looks and fits on a human, not just unmoving mannequin. This helps potential buyers better understand how the product might look on them;
Sizing and Fitting: Models allow you to showcase how the product fits different body types and sizes. This is especially important for clothing, as it demonstrates the versatility of the item and helps customers choose the right size. Ideally it’s better to show your product on Models of different sizes. But do not forget to mention height & measurements of the models in your products descriptions – it surely will be helpful to customers;
Humanization & Emotional Connection: Products displayed on Models can feel more relatable and humanized. Seeing a product on a Model can evoke emotions and aspirations in potential buyers. Models, unlike mannequins, will give life, certain vibe and mood to your images through facial expressions and body language;
Storytelling: Models can help to tell a story about your product, whether it’s showcasing its functionality, demonstrating its use in real-life situations and movement or conveying a specific mood or concept;
Brand Identity: Models can help represent your brand’s identity and values by embodying the desired look, attitude and lifestyle associated with your products;
Adaptability: Using Models allows you to showcase different variations of a product more effectively. You can demonstrate how a garment looks when worn open, closed, layered, etc., providing customers with a comprehensive view;
Feedback and Adjustments: When shooting on Models, you can receive immediate feedback on how the product looks and feels. This allows you to make real-time adjustments to achieve the best possible results;
Engagement: Images featuring Models tend to receive higher engagement on social media and E-commerce platforms than images with mannequins.
While shooting on a Model offers many benefits, it’s important to consider your target audience and the nature of your products. Ultimately, the choice depends on your brand, product type and the storytelling approach you wish to adopt.
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